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Business Software Alliance
Client: BSA: Business Software Alliance
Campaign: On-going Lead Generation
Year: 2015 - 2017
Region: South Korea
Agency: Edelman Korea
Role: Campaign Manager
The Business Software Alliance focuses on preventing illegal usage of licensed software in the workplace.
BSA offers a reward for employees who anonymously fill out and submit a form if they suspect their company is using illegally sourced software.
The Business Software Alliance is comprised of software companies that include Microsoft, Adobe, SAP, and Oracle.
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