TIMOTHY JOHNSON

Brand: Daphne's Choice, Start-up

Year: 2015 - 2016

Region: South Korea 

Role: Co-Founder, Branding, Marketing

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Daphne's Choice was a start-up company that I began with two partners with the ambition to bring an entire new line of organic health food, cosmetics and body products to the South Korean market. 

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With the help of influencers, we had our products featured on a hit family reality show, "Oh, My Baby", to build awareness around our brand.

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Daphne's Choice products garnered interest from Korea's largest retail chains including Sinsaegae Group, Hyundai Department Store and Olive Young. 

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Due to increasing, self-funded start-up manufacturing costs, Daphne's Choice was ultimately unable to hit the retail market.