TIMOTHY JOHNSON

Client: DSM 

Campaign: Quali-C

Year: 2016

Region: South Korea 

Agency: Edelman Korea

Role:  Digital Campaign Manager

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DSM is the leading manufacturer of high-quality vitamin C, and has partnered with several large supplement brands in Korea, leveraging their Quali-C brand vitamin C. 

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During 2016, we executed several 360-degree campaigns to drive purchase among Korean consumers, educating on the benefits of vitamin C, as well as the differences in quality.