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Marina Bay Sands, Singapore
Client: Marina Bay Sands
Campaign: On-going, Encourage Korean Travel
Year: 2016
Region: South Korea
Agency: Edelman Korea
Role: Supervisor, Content Developer
To increase the number of South Korean tourists visiting Marina Bay Sands hotel in Singapore, we ran extensive digital campaigns focused on educating and building top-of-mind exposure for the hotel.
Leveraging world-renowned chefs with signature restaurants, art exhibitions and unforgettable cultural experiences, we were able to increase Korea visitation during 2016 by 27%.
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