OAKLEY

Client: Oakley

Campaign: PRIZM

Year: 2017

Region: South Korea

Agency: Edelman Korea

Role: Supervisor, Campaign Manager

Managed Oakley's 2017 PRIZM digital, ATL and offline activation campaign.

Partnering with Jisan Resort and Glaceau Vitamin Water, and leveraging Oakley team riders, we drew in crowds of over 15,000 to our PRIZM experiential pop-up during one of Korea's top snowboarding park events.