TIMOTHY JOHNSON

Client: Porsche Korea

Campaign: E-Performance, 718 GTS, The New Panamera, 911 GTS

Year: 2017/18

Region: South Korea 

Agency: Geometry Korea

Role: Senior Digital Project Manager

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Porsche Korea 2017/2018 new model release campaigns in Korea including the 911 GTS, New Panamera, and 718 GTS. Objectives included developing and executing powerful digital and social campaigns that would result in audience growth and new test drives. 

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For Porsche's E-Performance line, the objective was to introduce the new line-up through transcreation campaigns to boost the upcoming release of the Panamera 4-S E Hybrid, which is primed to set the stage for Porsche's global transition into focusing heavily on E-Performance technology and future model releases.