SAUCONY

Client: ABC Mart / Saucony

Campaign: Run Your World, Funk It Up

Year: 2018

Region: South Korea

Agency: Geometry Korea

Role: Senior Digital Project Manager

ABC Mart and Saucony / Saucony Originals 2017/2018 Run Your World and Jazz Vintage "Funk It Up" campaigns.

Offline and online strategy integration with influencer and growth marketing tactics to achieve 2018 first quarter sales goals for originals and athletic lines.