TIMOTHY JOHNSON

Client: YouTube Red 

Campaign: BTS: BURN THE STAGE

Year: 2018

Region: South Korea + North America

Agency: Geometry Korea

Role: Senior Digital Project Manager

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YouTube Red Original Series, BTS: BURN THE STAGE, launched in Korea and North America on March 28th, 2018. Our objective was to create a campaign to drive new trial subscriptions and awareness among BTS fans and young professionals through a series of digital billboards in Seoul, and an aggressive social campaign. 

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Our strategy and execution resulted in YouTube Red's most successful campaign to date with new trial subscriptions exceeding the goal by 250%.